A website design and branding case study
Services: Branding and UI Web Design
💼 The Brief
e-Learning Easy is an online platform that helps independent teachers and educators boost their teaching capabilities using LMS (learning management system), so they can provide a better learning experience to their students and have more customizability in delivering their content online.
The current website was not gaining much traction on the site, and the client wanted the following:
• Rebrand of website for a fresher and cleaner look
• Improved copywriting for better converting website
• A modern responsive website
👣 The Process
Before jumping straight to creating wireframes, the first thing I did was to define the colors and typography that would communicate the overall branding. Following that would be logo, icons choice, and components. I also brainstormed with the client to redefine the branding goals and understand more what the business stand by.
Colours
After narrowing down the brand adjectives, we settled for green rather than corporate blue to bring a friendliness feel.
To complement the primary green, yellow is selected as an accent colour to help bring contrast, so the website. This helps with strong visual interest and also fit the theme of educational, fun, and trustworthiness.
Typography
The typography was also hand selected to help convey the brand message of a modern, clean and humanistic feeling for a business offering online learning services.
At the same time, we wanted the brand to also stand out from its competitors to have a statement. Thus, DM Serif Display is used as the headers.
Logo and Icon
The logo is designed using the primary green and its variations. Below are different examples of how the logo colours can be used depending on the choice of colour background.
Icons were carefully selected from Streamline Icons. To achieve consistency, all icons used have the same stroke width and same icon family.
🧱 Putting everything together
💡 Afterthoughts and Takeaway
It was rewarding and exciting to work with a client that is passionate about improving online education experience. Over the course of the 3 weeks, we were able to work together harmoniously to put together a website and his envision-branding.
